Research and Markets ( http://www.researchandmarkets.com/research/cbea95/the_uk_vitamin_and ) has announced the addition of the " The UK Vitamin and Dietary Supplements Demand and Forecast " report to their offering.
The UK is one of the developed countries of Western Europe and has a well-formed nutrients & supplements market in the world. The industry has been registering growth primarily in vitamin, pro-biotic and dietary supplements category. The growth was on account of the rising aging population, high healthcare costs and increase in chronic diseases and obesity cases, among others.
Among the various product categories, sles of vitamins, especially vitamin B and vitamin C, along with sports nutrient products is on the rise, however, in 2010, multivitamins and fish oil were the major product segments that drove the market growth. In the UK, the retail sales value of sports nutrition products increased by 14% in 2010, and health food shops and pharmacies were the most popular sales outlets, in terms of distribution channels. Despite recession, the rising healthcare costs have also led to an increase in demand for vitamin supplements in the country. During 2010, in the overall European market, UK's share was around 9% in the herbal supplements category. Sales of herbal remedies showed a slight rise by 1.80% in 2009 and 2.18% in 2010
In 2010, the UK value sales grew by 4.67% reaching to USD million compared to USD million in 2009, the reason for the slight increase in sales was that consumers had become more cautious in their spending.
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