By Carly Zed Zander ? August 15, 2011 ? Email This Post ? Print This ? Post a comment
HUNTINGDON VALLEY, Pa. /Advertising Industry Newswire/ — Multi-Flow Industries, a Beverage Processor founded in 1937, announces an innovative new shelf-stable Fountain-Dispensed Nutrient-Enhanced Water brand. nourisH20 is offered strictly as a fountain beverage, available in Bag-in-the-Box or Cartridges. The brand is available for immediate national distribution to all healthcare locations, restaurants, foodservice, and all other locations that serve fountain-dispensed liquid refreshment beverages.
The genesis of “nourisH20? developed from requests of several healthcare foodservice directors who have experienced a sharp increase in their juice costs (primarily orange juice and apple juice concentrates, which more than doubled in the last 2 years).
Dennis Nahill, the Director of Sales Operations, felt that “There’s a tremendous need among Foodservice Operators for Bag-In-the-Box, fortified and flavored water. Especially now, with sharply rising food costs. Operators can’t control the cost of commodities, but at least they can control what they choose to serve, which ultimately pumps up their bottom line.”
Nahill stated that “Healthcare facilities that are bound by strict budgets have found that by replacing one serving of orange or apple juice each day with nourisH2O, they can save thousands of dollars annually. These savings are possible because nourisH20 is vitamin-enriched and can easily be substituted for one of the required juice servings per day.”
Multi-Flow’s Product Development Team, led by Director Owen Rothstein, ensured that nourisH20 met 3 primary requirements. “The first goal,” said Rothstein, “was to insist on the ‘nutrient’ aspect. Our new brand delivers stress-relieving, performance-boosting B-Complex, including cholesterol-improving, detoxifying Niacin, as well as antioxidant-rich Vitamin C, which aids growth and repair of muscles and tissues.”
The second goal, according to Rothstein, was to “nourish the palate. We have several flavors that scored exceptionally during blind taste tests, including the subtle sensations of watermelon, strawberry- kiwi, pomegranate and peach. In addition to the flavor, we utilized a light application of Splenda brand sucralose to keep the brand zero-calorie and pleasant tasting.”
Upon completion of the nourisH20™ branding, Multi-Flow CEO Mark Stephens was pleased enough with the finished product to introduce the brand into the restaurant and hospitality industries. “Consumers continue to demand lower-calorie, better-tasting, healthier beverages,” Stephens said. “nourisH20 delivers on every one of those benefits. The brand offers restaurants yet another opportunity to increase revenue by offering their customers an alternative to ‘tap water,’ which is requested almost 50% of the time during dining occasions, but at zero revenue and a negative margin.”
More information is available at Multi-Flow Industries’ company website, www.multiflow.net .
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